Brand Identity

The Back Yard Coffee Company was a small local coffee house and music parlor in Redwood City that was loved for years but sadly went out of business in 2019. In 2021 I was contacted to redesign their branding for a potential reopen of their coffee house, and update to a more modern market. The Back Yard Coffee Co.'s original logo featured a camper trailer in a yard and wanted to keep that central idea. I came up with a simplistic approach to a trailer, adding a sun and using a colour palette of warm browns to keep in line with the warm and inviting space the company had to offer. Unfortunately this project ran out of funding and was never seen to completion.